UTGP 2019 x Pokemon Competition

DATE OF COMPLETION: NOVEMBER 2018

UT x Dedenne

This is the first UT x Pokémon design that I did among my four ideas. It simply shows the collaboration between the two brands. In order to make this design fresher, I have chosen Dedenne as the featured Pokémon besides Pikachu. I have also been playing with the alphabet U and T, by making the alphabet U resembles a U-shaped magnet, which links to Dedenne, and the alphabet T as a toy block for it. 

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Electric Rodents, Mimikyu and Ditto

New electric rodent(s) will be introducing in every generation, which makes fans always looking forward to new Pokémon(s) adding to the family. I have illustrated the signature tail of every existing electric rodent, with Mimikyu’s tail and Ditto-transformed tail adding to the clan, it increases the playfulness of the design. The tails are placed around the neck, to make this UT more fashionable, yet fits the unique simple style of Uniqlo.

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Detective Pikachu

Pokémon: Detective Pikachu, a live-action film that every Pokémon fan is long waiting for. As the film and this UT collection will be released at a similar time next year, I have decided to design a UT that based on it. I used the coffee and magnifier from the same title game, which the film is based on, and Pokémon fans can wear this UT while supporting the film.

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Pikachu & Friendship

Having Pikachu as our soulmate is what we always wanted, especially during our younger age. In this UT, I wanted to fulfil this dream by illustrating a Pikachu sleep hugging the owner of the UT. With a pure white colour t-shirt, it focuses on the bond between Pikachu and the UT wearer.